Articles

Choose Your Colors Wisely

Choose Your Colors Wisely

Branding is quite the complex procedure. It involves hours of brainstorming, designing, testing and proofing. One important aspect of this is color...
What the Heck is a Vector File?

What the Heck is a Vector File?

Think of "vector" as a solid line/shape with no pixels or "bits". Vector files are scalable, without loss of quality via use of a mathematical formula. Some of the most common types of vector files can be in the form of an EPS, PDF, AI, SVG, etc. Vector files can be curved, straight, and any color and it is possible (although sometimes a challenge) to convert non-vector files to vector.

Preparing files for output is a key part of working as a graphic artist. Our days aren’t always filled with arranging images on a screen—we also have to anticipate production needs so projects run smoothly and avoid unnecessary delays or added costs.

Some Files Need to Bleed, But Don't Worry ... It's Painless

Preparing files for output is a key part of working as a graphic artist. Our days aren’t always filled with arranging images on a screen—we also have to anticipate production needs so projects run smoothly and avoid unnecessary delays or added costs.